• Dettol Antiseptic Liquid

    The Objectives

    Re-establish the credentials of Dettol
    Negate the effects caused by the advertisement
    Reinforce Dettol’s intrinsic claims with the goal to win back the lost market share
    Regain customer faith and trust


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  • Monetary policy review: RBI opts for status quo

    The Reserve Bank of India (RBI) monetary policy committee (MPC) has kept the rep rate (lending rate) unchanged at 6.25 per cent in the sixth bi-monthly monetary policy review of 2016-17. The RBI thus put a pause to its lower interest rate cycle for second successive time. The central bank has gone against the popular opinion as bankers and other market participants were clamouring for a rate cut of 0.25 per cent in the official lending rate.


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